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About the Project

Proposing a holistic approach for the cultivation of the entrepreneurial skills and competences of ACCPs

The ArtCRelief project addresses the challenge that the covid-19 pandemic has caused to artists, culture and creative professionals (ACCPs) in continuing their activities, leading to the necessity to adapt and switch into different business models. The cultivation of entrepreneurial attitude, the upgrade of the role of innovation in business, the orientation towards digital cultural offer and presence on the internet, and the promotion of collaborations could support ACCPs to survive from the pandemic crisis and be prepared for the new era after the pandemic.


It is believed that the pandemic crisis will spur the digitalization of culture and accelerate the digital shift, while competition in the digital markets will call for more plural products. Survival in the new era will be based on new business models, digitalization, collaboration, innovation, adaptation, flexibility. 


The ArtCRelief project aims to cultivate the entrepreneurial and business mindset of artists, culture and creative professionals (ACCPs) in order to survive through the covid-19 crisis and be prepared for the new conditions that will follow. Specifically, the project aims to:

a) Create a comprehensive, multidimensional training for ACCPs adaptable to local/national contexts and needs imposed by the pandemic crisis.


b) Cultivate the entrepreneurial and digital mindset of ACCPs.


c) Provide ACCPs with knowledge about new business models, based on the digitalization of culture and use of ICT for the promotion of creative products.

d) Promote ACCPs active motivation in order to become more cooperative-oriented, embracing social entrepreneurial models.


e) Create an attractive and easy-to-be-used training material for ACCPs in order to acquire the necessary knowledge, skills and competences that will prepare them for the post-pandemic era.


f) Create a tailor-made virtual community space for knowledge sharing and the cultivation of collaboration and innovation culture between ACCPs and other stakeholders.

g) Raise awareness among policy makers, stakeholders, and other organizations, involved in education & training as well as in arts, culture and creative sectors.


Splattered Paint
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